Safari Adaptation


Safari Dressing is a growing trend. Sharp tailored separates and edgy romantic garments in shades of beige, tan, khaki green and rusty reds, topped with utility jumpsuits and urban accessories means you can take the safari suiting silhouette literally.  

From SS20 runways to street style, many are making the investment. Designer Irina Shayk exhibited a subtle take on style with camel blazers, olive leather slacks and natural colour pairings – to more extremes seen at Kate Spade New York collection with city safari at the forefront presented by oversized, sun-shielding hats and binoculars. There are designer pieces to suit every style and shape – how so? this latest editorial is inspired by the beauty of the natural heritage. Jayko, Beatrice B and Crea Concept’s SS20 collection couldn’t be more adapt with plenty of pockets, nipped-in waists and fiery hues for welcoming easy-chic safari dressing.

Shop sheer fabrics that offer a subdued nod to this season’s hottest trend while tiger prints allow you to be in touch with ‘your wild side’.  


Beatrice B

Beatrice B carries the passion for the Made-In-Italy quality and the research for a contemporary aesthetic. Their collections are characterised by a recognisable and authentic visual impact that offers a neo-luxury product for self-confident women.  

Beatrice B researches their styles and focuses on cuts and volumes of each piece. This gives them a strong and unique identity that makes them stand out.

Browse sophisticated pieces from Italian label Beatrice B. Perfect for workwear, this brand offers classic tailoring updated with block colours and artistic prints. Explore flowing blouses and delicate dresses, or choose elegant coats and smart shirts for formal occasions.  



French label Jayko, offers a gothic twist on utility dressing. Pair their structured coats with drop-crotch trousers for a modern, urban style or choose delicate blouses and dresses for a more romantic look. Shop the new season or browse the sale for discounted pieces.  

The Jayko Collections are inspired by the nature of chosen materials and different shapes. This brand is made for women in search of authenticity and simplicity. The company has its own internal design studio to assist in the creation of the exceptional products.  

The materials used are primarily natural, such as linen, cotton, bamboo, hemp, and silk, with wool, cashmere and baby alpaca for the Winter collection. The colour schemes are developed exclusively by and for Jayko. The colour schemes consist of shades of soft warm monochrome created using the dyeing process.  


Crea Concept

With hints of tribal, sunset tones and oversized tunics, Crea Concepts encapsulates the safari trend beautifully.


NEW - Aequamente

Launched only recently, Aequamente favours ‘slow fashion’ over short-lived trends. Each garment is simple and elegant, made only from the finest cashmere, cottons and linens. Aequamente’s passion for the art of simple construction creates timeless pieces to wear season on season.

Shop The Outfits

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