Jodie Evans

BUSINESS MANAGER


HOW LONG HAVE YOU WORKED IN RETAIL? 

I have worked in retail for 12 years, I studied all aspects of fashion at university but my particular interest lies with merchandising, ecommerce business and growing talent, seeing how individuals in a team can develop a business with the right nurturing really excites me.

WHY DID YOU WANT TO WORK IN FASHION? 
I like the variety – there is no such thing as a typical day! The creativity clothing designers bring is incredible and the right styling of fabrics, cuts and colour can bring so much confidence to women which is incredibly rewarding. I've always been drawn to the glamour and excitement of fashion weeks and runway showcases since a very young age - the unpredictability of brands and their designs is a true form of inspiring art.

WHAT IS YOUR FAVOURITE OUTFIT OF ALL TIME? 
I love a dress - from floaty day dresses to a little black dress for evening. I have a huge selection of vintage, high street and designer pieces. Both always seem to offer an instant pick me up!  

WHO IS YOUR CELEBRITY STYLE ICON? 

Rosie-Huntington Whitely always gets it right for her style and make up looks. I’ve also recently been following fashion bloggers and love Emily Shak for always pushing the boundaries with a mix of designer and high street!  

WHO IS YOUR GO-TO DESIGNER OF OLIVIA MAY?  

I’m always drawn to our Luxury Tailored designers Beatrice B, Nui and Malloni are particular favourites for their quality Italian statement looks and brightly coloured designs.  

WHICH STYLE STAPLE CAN YOU NOT LIVE WITHOUT?  

I have two - sunglasses and a good pair of chunky trainers! A good pair of sunglasses add an chic touch and as a busy mum I am often out and about running errands so a pair of trainers keep me comfortable.


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