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Blueberry

Blueberry creates contemporary womenswear that blends comfort, practicality and modern design. The label is recognised for producing clothing with relaxed silhouettes, quality fabrics and versatile styling, making it well suited to everyday wardrobes. Rather than relying on short lived trends, Blueberry focuses on creating pieces that feel wearable, adaptable and easy to return to season after season.

Many designs feature comfortable fits, soft fabrics and thoughtful details that bring character through shape and construction rather than excessive decoration. Dresses, tops, trousers and layering pieces are designed to work effortlessly together, allowing women to build outfits that feel relaxed while maintaining a strong sense of individuality. Wearability remains at the heart of the brand, helping create clothing suited to a variety of occasions and settings.

Blueberry appeals to women looking for clothing that feels comfortable, contemporary and uncomplicated, with an emphasis on quality and everyday versatility.
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Sleeveless Shirt Dress in Lime Green Sleeveless Shirt Dress in Lime Green Sale
Sleeveless Shirt Dress in Lime Green

Blueberry

Sleeveless Shirt Dress in Lime Green

£118.00 £82.60
(30% OFF)
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Blueberry

Sleeveless Shirt Dress in Lime Green £118.00 £82.60
(30% OFF)
Patterned Top in Beige Patterned Top in Beige Sale
Patterned Top in Beige

Blueberry

Patterned Top in Beige

£76.00 £53.20
(30% OFF)
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Blueberry

Patterned Top in Beige £76.00 £53.20
(30% OFF)
Shirt Dress in White Shirt Dress in White Sale
Shirt Dress in White

Blueberry

Shirt Dress in White

£129.00 £90.30
(30% OFF)
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Blueberry

Shirt Dress in White £129.00 £90.30
(30% OFF)
Collarless Jacket in Sage Collarless Jacket in Sage Sale
Collarless Jacket in Sage

Blueberry

Collarless Jacket in Sage

£81.00 £56.70
(30% OFF)
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Blueberry

Collarless Jacket in Sage £81.00 £56.70
(30% OFF)
Frayed Large Floral Pattern Scarf in Fango Frayed Large Floral Pattern Scarf in Fango Sale
Frayed Large Floral Pattern Scarf in Fango

Blueberry

Frayed Large Floral Pattern Scarf in Fango

£34.00 £23.80
(30% OFF)
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Blueberry

Frayed Large Floral Pattern Scarf in Fango £34.00 £23.80
(30% OFF)
Cropped Jacket in Fango Cropped Jacket in Fango Sale
Cropped Jacket in Fango

Blueberry

Cropped Jacket in Fango

£90.00 £63.00
(30% OFF)
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Blueberry

Cropped Jacket in Fango £90.00 £63.00
(30% OFF)
Collarless Jacket in Fango Collarless Jacket in Fango Sale
Collarless Jacket in Fango

Blueberry

Collarless Jacket in Fango

£81.00 £56.70
(30% OFF)
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Blueberry

Collarless Jacket in Fango £81.00 £56.70
(30% OFF)
Straight Leg Trouser in Fango Straight Leg Trouser in Fango Sale
Straight Leg Trouser in Fango

Blueberry

Straight Leg Trouser in Fango

£78.00 £54.60
(30% OFF)
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Blueberry

Straight Leg Trouser in Fango £78.00 £54.60
(30% OFF)
Frayed Plain Scarf in Fango Frayed Plain Scarf in Fango Sale
Frayed Plain Scarf in Fango

Blueberry

Frayed Plain Scarf in Fango

£34.00 £23.80
(30% OFF)
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Blueberry

Frayed Plain Scarf in Fango £34.00 £23.80
(30% OFF)
Blazer in Beige Blazer in Beige Sale
Blazer in Beige

Blueberry

Blazer in Beige

£87.00 £60.90
(30% OFF)
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Blueberry

Blazer in Beige £87.00 £60.90
(30% OFF)
Straight Leg Trouser in Beige Straight Leg Trouser in Beige Sale
Straight Leg Trouser in Beige

Blueberry

Straight Leg Trouser in Beige

£78.00 £54.60
(30% OFF)
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Blueberry

Straight Leg Trouser in Beige £78.00 £54.60
(30% OFF)
Longline Shirt in Beige Longline Shirt in Beige Sale
Longline Shirt in Beige

Blueberry

Longline Shirt in Beige

£90.00 £63.00
(30% OFF)
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Blueberry

Longline Shirt in Beige £90.00 £63.00
(30% OFF)
Sleeveless Vest Top in white Sleeveless Vest Top in white Sale
Sleeveless Vest Top in white

Blueberry

Sleeveless Vest Top in white

£78.00 £54.60
(30% OFF)
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Blueberry

Sleeveless Vest Top in white £78.00 £54.60
(30% OFF)
Straight Leg Trouser in Ash Straight Leg Trouser in Ash Sale
Straight Leg Trouser in Ash

Blueberry

Straight Leg Trouser in Ash

£90.00 £63.00
(30% OFF)
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Blueberry

Straight Leg Trouser in Ash £90.00 £63.00
(30% OFF)
Maxi Dress in Ash Maxi Dress in Ash Sale
Maxi Dress in Ash

Blueberry

Maxi Dress in Ash

£118.00 £82.60
(30% OFF)
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Blueberry

Maxi Dress in Ash £118.00 £82.60
(30% OFF)
Short Sleeved Floral Dress in C. Blue Short Sleeved Floral Dress in C. Blue Sale
Short Sleeved Floral Dress in C. Blue

Blueberry

Short Sleeved Floral Dress in C. Blue

£115.00 £80.50
(30% OFF)
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Blueberry

Short Sleeved Floral Dress in C. Blue £115.00 £80.50
(30% OFF)
Blueberry Knee Length Shorts in White - Olivia May Blueberry Knee Length Shorts in White - Olivia May Sale
Blueberry Knee Length Shorts in White - Olivia May

Blueberry

Blueberry Knee Length Shorts in White - Olivia May

£73.00 £51.10
(30% OFF)
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Blueberry

Blueberry Knee Length Shorts in White - Olivia May £73.00 £51.10
(30% OFF)
Frayed Plain Scarf in C.Blue Frayed Plain Scarf in C.Blue Sale
Frayed Plain Scarf in C.Blue

Blueberry

Frayed Plain Scarf in C.Blue

£34.00 £23.80
(30% OFF)
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Blueberry

Frayed Plain Scarf in C.Blue £34.00 £23.80
(30% OFF)
Denim Look Patterned Trouser in Stone Wash Denim Look Patterned Trouser in Stone Wash Sale
Denim Look Patterned Trouser in Stone Wash

Blueberry

Denim Look Patterned Trouser in Stone Wash

£87.00 £60.90
(30% OFF)
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Blueberry

Denim Look Patterned Trouser in Stone Wash £87.00 £60.90
(30% OFF)
Floral Long Dress in Dark Floral Long Dress in Dark Sale
Floral Long Dress in Dark

Blueberry

Floral Long Dress in Dark

£106.00 £74.20
(30% OFF)
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Blueberry

Floral Long Dress in Dark £106.00 £74.20
(30% OFF)
Denim Look Patterned Trouser in Dark Denim Look Patterned Trouser in Dark Sale
Denim Look Patterned Trouser in Dark

Blueberry

Denim Look Patterned Trouser in Dark

£87.00 £60.90
(30% OFF)
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Blueberry

Denim Look Patterned Trouser in Dark £87.00 £60.90
(30% OFF)
Collarless Shirt in C.Blue Collarless Shirt in C.Blue Sale
Collarless Shirt in C.Blue

Blueberry

Collarless Shirt in C.Blue

£95.00 £66.50
(30% OFF)
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Blueberry

Collarless Shirt in C.Blue £95.00 £66.50
(30% OFF)
Sleeveless Maxi Dress in Peacock Sleeveless Maxi Dress in Peacock Sale
Sleeveless Maxi Dress in Peacock

Blueberry

Sleeveless Maxi Dress in Peacock

£120.00 £84.00
(30% OFF)
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Blueberry

Sleeveless Maxi Dress in Peacock £120.00 £84.00
(30% OFF)
Collarless Shirt in White Collarless Shirt in White Sale
Collarless Shirt in White

Blueberry

Collarless Shirt in White

£87.00 £60.90
(30% OFF)
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Blueberry

Collarless Shirt in White £87.00 £60.90
(30% OFF)
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Which colours are typical of Blueberry?

The collection is often built around wearable colour with occasional prints and contrast details. Colour stories change by season, yet the shades are selected to work across coordinating pieces and layers.
Who is Blueberry best suited to?

Blueberry is likely to appeal to women seeking useful designer clothing for regular wear. It is a strong option for shoppers who want a clear designer identity and prefer clothes that can be interpreted personally.
How should I care for special Blueberry fabrics and finishes?

Reshape soft garments after washing and avoid over-drying. Care can differ across fibres and treatments, so a cautious method helps preserve the intended texture, colour and shape.
Why do customers return to Blueberry across different seasons?

Many pieces can move between home, travel and informal social plans. This creates continuity from one collection to the next and makes it easier to combine newer purchases with existing favourites.
What makes Blueberry different from more conventional designer labels?

Blueberry is associated with practical modern womenswear centred on comfort, versatility and relaxed form. Its strongest distinction comes from easy fits, soft fabric and simple characterful details, giving the collection a recognisable point of view rather than relying on standard seasonal trends.
Which design details define the Blueberry collection?

Look for easy fits, soft fabric and simple characterful details. These details are expressed through comfortable dresses, tops, trousers and casual layers, so the interest comes from cut, fabric and proportion rather than repeated logos or generic decoration.
What fabrics and textures are associated with Blueberry?

Blueberry often works with jersey, linen, cotton and light woven cloth. Fabric choice supports the label’s design identity, affecting the movement, structure and tactile quality of each piece.
How do Blueberry silhouettes usually sit on the body?

The collection commonly includes comfortable dresses, tops, trousers and casual layers. The intended line may be relaxed, shaped or asymmetric, so the best size is the one that preserves the design rather than forcing every piece into a close fit.
What is a good first Blueberry piece to add to a wardrobe?

An everyday dress or comfortable trouser is a useful introduction. It shows the label’s design character clearly and can be combined with simpler pieces already in your wardrobe.
How can I style Blueberry without making the outfit feel overworked?

A reliable approach is to use a relaxed piece as the base and add one sharper accessory. This keeps the outfit expressive yet gives each shape, texture or print enough room to be seen.
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