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Blue Balance

Amici embodies a powerful ethos centred around connection, friendship, and the celebration of bold women. As both woman-owned and woman-designed, Amici stands as a testament to empowerment, inspiring, and connecting women.

From oversized natural fabrics and intricate dyes to tomboy edges and original prints, Amici's collection is a forward-thinking expression of authentic, strong, and simple living. The brand's unique blend of minimalism, modernity, and eccentricity sets it apart, creating a distinctive style that resonates with those who appreciate authenticity and a connection to the natural world.

The brand seamlessly merges minimalism, modernity, and eccentricity in its designs, drawing inspiration from earthy landscapes, crisp country air, and diverse cultures. Amici's commitment to sustainability is reflected in the use of fabrics that evoke nature's finest, drawing inspiration from snow-capped mountains, raw wood, clean-cut architecture, and vibrant vistas.


You don't learn style from watching people on a runway. Fashion happens every morning when you wake up."

Shalom Harlow

“Be sure what you want and be sure about yourself. Fashion is not just beauty, it's about good attitude. You have to believe in yourself and be strong."

Adriana Lima

“Fashion is part of our culture, and it's about more than just a pretty dress."

Joan Smalls

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