The UK High Street was under considerable pressure even before the COVID-19 pandemic arrived. Since the world has been in lockdown, stores have been closed with no forecast of returning back to normality, meaning they're too far gone to return as they were. We often associate the UK high street with areas such as London's Oxford Street where large flagship stores are based, ensuring brand awareness and positioning for companies. However, the main UK market is in town and cities across the country, and they will be struggling even after the pandemic.

The UK High Street was under considerable pressure even before the COVID-19 pandemic arrived. Since the world has been in lockdown, stores have been closed with no forecast of returning back to normality, meaning they're too far gone to return as they were. We often associate the UK high street with areas such as London's Oxford Street where large flagship stores are based, ensuring brand awareness and positioning for companies. However, the main UK market is in town and cities across the country, and they will be struggling even after the pandemic.

Happy International Women's Day from us at Olivia May! The theme for International Women's Day is #ChooseToChallenge, which is all about striving for equality and inclusivity professionally and personally. At Olivia May, we are proud to uplift our customers, suppliers and models, supporting the women of the world that want and deserve an equal future free from stigma, stereotypes and violence.

Banish those Blue Monday blues with our top tips for staying positive.