Rip It Up And Start Again


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Rip It Up And Start Again

Fashion waste, deadstock, is estimated to be around $120 billion, but it isn’t materials that are deemed unfit for purpose, it can be reams of over produced and unsold fabric just sitting in warehouses. Traditionally, brands would hold on to their excess fabrics for a few seasons and then send them to landfills or even burn them, as they were deemed past their sell by dates or to protect the brands integrity.


With the onslaught of fast fashion this excessive mountain of beautiful fibre has grown exponentially as the demand for ‘speed to market’ with designs drawn and samples made in super quick time leaves orders hanging in the balance… and suppliers with no contract commitments, only the headache of unsold deadstock.


Thankfully, some brands have been forward thinking and tackling this problem for years, one such company is Privatsachen. Their ethos is to create limited editions, use deadstock materials, upcycle and recycle, be seasonless, biodegradable, have respect for the beauty and power of nature, to create consciously and not use cheap labour from far-flung countries. It is the epitome of fashion circularity.  

Connyie Rethmann


A circular fashion brand is defined as ‘a regenerative system in which garments are circulated for as long as their maximum value is retained and then returned safely to the biosphere when they are no longer of use’. Less than 1% of clothing is recycled into new clothing, some do end up going to charitable organisations, but a significant amount ends up going to in landfill; and according to Fashion Revolution, the equivalent of one garbage truck of textiles is landfilled or burned globally every second. Designers such as Connyie Rethmann who for over 30 years has designed using prewashed silk, wool, organic cotton, linen, Tencel, soya and ramie have created unique eco-friendly blends, using breathable quality fabrics that are easy to wear and care for, made from purely limited editions of deadstock materials. 

Their traditional garment dyeing techniques by artisanal craftsmen employed in Hamburg also use their own unique colour recipes and processes to make every garment distinctive and unmistakably PRIVATSACHEN. Wrinkled silk and ramie are the hallmark of the label where they link the past, not only to the present, but to the future too. Handmade, hand-pleated, hand-ironed, hand-laundered, hand-sewn, handstitched and hand-dyed garments are literally made with love and are an integral part of the DNA of PRIVATSACHEN. 

Guilt-free fashion made from excess waste… is just one of the circularity initiatives which are critical for a more sustainable fashion industry. 

Privatsachen, Spring Summer Outfits

Shop The Looks...

Tonal Tie-Dye

Privatsachen's pieces are designed, produced and dyed by hand in Hamburg, Germany, from finely detailed fabrics. Their tie-dye pieces in tonal colours, elevate the style from the bright mixture of colours you usually think of with tie-dye.

Textured Tops

Privatsachen are creative in their use of textures and fabric choices. Their 'teddy bear' textured tops are great for summer, but will also see you through to Autumn/Winter as a layering piece, by adding a shirt or long sleeved top underneath.

Cotton Tunic Dresses

A cotton tunic dress is a key wardrobe staple...layer over leggings or trousers for an effortless day look. Privatsachen's tunics are made with the highest quality organic cottons.

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