Don't 'impulse' or 'one wear' buy. It's worth investing in pieces you really love and are made from high-quality materials that will stand the test of time; pieces that you'll genuinely want to keep forever. Pieces that are made from 100% natural and high-quality fibres such as silk and organic cotton, are durable and sustainable.

Care labels are often overlooked by manufacturers, but they’re critical — they can expand the lifetime of your clothing exponentially. Research shows the primary reason for clothing damage is improper care. According to a study, 90% of clothes are thrown out too early when that could be prevented.

Some estimates suggest that by following care labels instructions, people can extend the life cycle of a clothing item by 50-80%.

Source: The Unique Club

Source: GuppyFriend Washing Bag

The first pragmatic solution to prevent microplastic pollution from washing synthetic clothes. The GuppyFriend washing bag reduces fibre shedding and protects our clothes. With each wash, countless microfibres from synthetic textiles make their way from washing machines into rivers, lakes, and oceans. Once in the environment, the microfibres concentrate pervasive bacteria and pollutants.

Rediscover the connection you have with the clothing you already own. Are you in love with a piece, but want to re-invent the look? Take your piece to a dress maker or alter it yourself to bring a new lease of life to the look. Whether that's embroidering a design or completely recreating a new silhouette, it's time to upcycle!